Vliv čínského regulačního prostředí na fungování a strategie zahraničních automobilových společností

This thesis examines how China's regulatory environment has shaped the way that foreign automotive firms operate, using Skoda Auto as the primary case study. In the past four decades China has gone from a closed economy to a hybrid one that uses both liberalisation and deliberate state control. Few sectors have felt the pressures of this shift as sharply as the automotive industry. Using institutional theory, political risk theory and strategic adaptation theory, the thesis argues that regulations such as the NEV policy and the data security laws were not openly discriminatory, but impacted foreign firms the most while at the same time heavily favouring domestic manufacturers. Skoda is used as an example because it is a brand that has kept growing globally, yet its Chinese sales fell by 95% between 2018 and 2025. Through sales data, market share analysis and compound annual growth rate analysis, the thesis shows that the firms which adapted earliest to the regulatory changes performed best. The final analysis shows that Skoda's collapse in the Chinese market came not from any weakness in the company itself, but from a strategy that couldn't keep up with how quickly the market was changing.