Strategické řízení Nákupu v Leteckém Průmyslu: Role Leteckých Aliancí v Oblasti Procurementu a Provozní efektivity

The bachelor thesis examines the role of airline alliances in improving operational efficiency within the global aviation industry, with a particular focus on sourcing, coordination, and network collaboration. The study is highlighted by the highly competitive and cost-intensive nature of the airline sector, where legacy and full-service carriers face continuous pressure from rising fuel costs, labour expenses, inflation, rock-bottom competition by ultra-low-cost carriers, geopolitical instability, and post-pandemic recovery challenges. The thesis highlights that airline alliances have become one of the important strategic responses to these challenges. In addition, airline alliances improve the passenger experience by enabling smoother international travel, including reduced transfer times, coordinated schedules, and integrated loyalty programmes. The research further explores how these collaborative structures contribute to both operational efficiency and customer satisfaction in a fragmented global industry. Overall, the thesis concludes that airline alliances play a crucial role in supporting operational efficiency and global competitiveness. While direct sourcing integration remains limited due to regulatory and competitive constraints, alliances provide substantial strategic value through network coordination, cost reduction, and improved market access.