Podnikatelský plán na založení indoor golfového centra

The aim of this master's thesis is to develop a business plan for establishing a premium indoor golf center, Fairway Golf Club Kladno and to evaluate its market and economic feasibility. The thesis is divided into a theoretical and a practical part. The theoretical part defines the basic foundations of entrepreneurship, the structure of a business plan, and the tools for strategic and financial analysis. The practical part includes primary quantitative research in the form of a questionnaire survey, which identified a market gap, confirmed the demand for an accessible indoor golf center, and revealed consumer preferences. Based on these data, the business plan itself is developed, encompassing a market analysis, marketing strategy, risk assessment, and a detailed financial plan for the first three years of operation. The final evaluation demonstrates that the proposed project is economically sustainable, financially stable, and fully ready for real-world implementation.