Role eventů při budování inovačních komunit v univerzitním prostředí

This master's thesis examines the role of events in building innovation communities in the university environment. Its aim is to analyse how innovation communities and students relate to events, to compare both perspectives and to propose recommendations for innovation communities on that basis. The theoretical part connects literature on innovation ecosystems, event management and community building, and derives from it twelve testable propositions. The empirical part is based on a two-phase qualitative design and on twenty-three semi-structured interviews with twenty-five respondents from four groups, evaluated using the Framework Method. The results show that events are the dominant mechanism for the emergence of a community, yet holding events is not in itself sufficient, because a community arises from the combination of several conditions. The two groups differ in how they view the value of an event, since organisers measure satisfaction at the moment of the event, whereas students describe benefits that become apparent later. The practical output is a checklist of recommendations for organisers, including the limits of their application.