Zvláštnosti podnikatelského prostředí, obchodní a kulturní zvláštnosti Dalmácie a jejich vliv na spolupráci s ČR

This thesis aims to illustrate the business environment of Dalmatia, Croatia and its specialities of economic, cultural and business kind. It furthermore investigates the specific style of business dealings in the region and summarises what entrepreneurs considering business partnership with companies from Dalmatia should expect, how to prepare themselves for business negotiations and which steps to take during them and after signing of the contract. The thesis uses methods of PESTEL and SWOT analyses due to which the specialities of the environment are highlighted and then compared with corresponding elements of Czech environment. From the undertaken analyses it can be stated that Dalmatia fights high unemployment made up mostly by its seasonal element. Up to a fifth of the country's GDP is generated by tourism which creates unfavourable dependence of the economy on a swiftly changeable and volatile branch of the economy. The region is also admittedly characterized by a high share of renewable resources on the production of electrical energy and further potential in this branch, above average density of connection to the internet network in comparison to the rest of the country, and the interest of Czech investors in tourism, banking sector, energetics and food industry.