Using CSR to increase the value of the company

Název práce: Using CSR to increase the value of the company
Autor(ka) práce: Nováková, Jana
Typ práce: Diploma thesis
Vedoucí práce: Král, Petr
Oponenti práce: Půbalová, Kateřina
Jazyk práce: English
Abstrakt:
The goal of the thesis is to find if and how active corporate social responsibility can increase the value of company together with identification of the most impactful activities in this regard. For this purpose, the thesis is structured into three parts. The first part provides overview of theoretical approaches to the company value with specific focus on Corporate Social Responsibility, sustainability and communication. In the second part, initiatives in the area of sustainability in a case company are reviewed. For this purpose, a leader and innovator in the area of CSR has been selected with variety of best practices that have been mapped. Based on the conducted research, the third part summarizes recommendations from both theory, as well as practice on those activities that should be considered by other companies for incorporation.
Klíčová slova: marketing; CSR; sustainability; company value
Název práce: Using CSR to increase the value of the company
Autor(ka) práce: Nováková, Jana
Typ práce: Diplomová práce
Vedoucí práce: Král, Petr
Oponenti práce: Půbalová, Kateřina
Jazyk práce: English
Abstrakt:
The goal of the thesis is to find if and how active corporate social responsibility can increase the value of company together with identification of the most impactful activities in this regard. For this purpose, the thesis is structured into three parts. The first part provides overview of theoretical approaches to the company value with specific focus on Corporate Social Responsibility, sustainability and communication. In the second part, initiatives in the area of sustainability in a case company are reviewed. For this purpose, a leader and innovator in the area of CSR has been selected with variety of best practices that have been mapped. Based on the conducted research, the third part summarizes recommendations from both theory, as well as practice on those activities that should be considered by other companies for incorporation.
Klíčová slova: marketing; CSR; sustainability; company value

Informace o studiu

Studijní program / obor: Ekonomika a management/International Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta mezinárodních vztahů
Katedra: Katedra mezinárodního podnikání

Informace o odevzdání a obhajobě

Datum zadání práce: 25. 9. 2015
Datum podání práce: 15. 12. 2016
Datum obhajoby: 16. 1. 2017
Identifikátor v systému InSIS: https://insis.vse.cz/zp/54239/podrobnosti

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