Komunikace EU v České republice

The theme of this diploma thesis is the Communication of the EU in the Czech Republic. The aim of the thesis is to analyse the current communication on the European affairs in the Czech Republic and to compare the communication of the Department of European Affairs of the Office of the Government of the Czech Republic, which fulfills the information function of the European Affairs Section of the Czech Government, and of the Representation of European Commission in the Czech Republic. Both entities represent the main actors involved in communication on European affairs in the Czech environment. The main part of the diploma thesis will answer the research questions whether the Czech population has a sufficient existing communication of the EU in the Czech Republic. Based on a comparative analysis which will compare communication priorities, target groups, communication channels, and ways of measuring the effectiveness of the communication strategy, it is necessary to ascertain how the communication of the Department of the Government Office of the Czech Republic differs from the communication of the Representation of the Commission in the Czech Republic. The question which will also be examined is which channels are most suitable for communication with the Czech citizens and what topics the Czech public wants to be informed about. The thesis is divided into the theoretical and practical part. The theoretical part is elaborated on the basis of specialized literature, which deals with the process of communication and communication in the sense of the word, i.e. from the point of view of the marketing environment in the private and public sector. The theoretical knowledge is subsequently applied in the practical part of analysis and comparison of the communication of selected subjects, their communication priorities, target groups, communication channels and ways of measuring the effectiveness of communication activities.