Podnikatelský plán společnosti zabývající se hydrografickým potiskem předmětů

The main aim of this Bachelor Thesis is the preparation of business plan for the company dealing with hydrographical printing of any stuff and items. The theoretical part of the Thesis characterizes key concepts as the entrepreneurship, entrepreneur and legal forms of business. As a follow-up to this theoretical part the Thesis focuses on the business plan, primarily its structure. The practical part of the Thesis applies the theoretical knowledges and skills into the arrangement of particular business plan. The practical part contains company description, strategic analysis, marketing and financial plan of the company. The Thesis concludes assumptions for success of such project, prospective risk of the project and recommendation for entrepreneurs.