Podnikatelský plán na výrobu a distribuci plátěných tašek s potiskem

The aim of my bachelor thesis is to develop a business plan, which will serve as a basis for starting a real business with a company producing and distributing canvas-bags. The bags are made from bio materials that can be recycled completely and therefore save the environment. The thesis consists of theoretical and practical part. The theoretical part deals with the trend of sustainability and social responsibility in the area of canvas-bags. I then describe entrepreneurial models and their use at the start of business. Next, I deal with the business plan and its approaches, when I propose the most appropriate structure of the plan and describe each point individually. After the theoretical part follows the methodology of the market analysis, which we will use to build a strategy in the business plan. The practical part is the business plan of the company přírodě s láskou, which is based on the theoretical part and market analysis. Finally, I evaluate the benefits of work and what I took out of it for our future business.