Business plan for Travel agency „HoneyGo“
| Název práce: | Business plan for Travel Agency "HoneyGo" |
|---|---|
| Autor(ka) práce: | Ikhsanova, Adelia |
| Typ práce: | Bachelor thesis |
| Vedoucí práce: | Habrmanová, Blanka |
| Oponenti práce: | Mareš, Jan |
| Jazyk práce: | English |
| Abstrakt: | The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement. |
| Klíčová slova: | Customer analysis; Tourism industry; Business plan; Travel agency; Company analysis |
| Název práce: | Business plan for Travel agency „HoneyGo“ |
|---|---|
| Autor(ka) práce: | Ikhsanova, Adelia |
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Habrmanová, Blanka |
| Oponenti práce: | Mareš, Jan |
| Jazyk práce: | English |
| Abstrakt: | The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement. |
| Klíčová slova: | Business plan; Travel agency; Tourism industry; Customer analysis; Company analysis |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/Corporate Finance and Management |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Přidělovaná hodnost: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra podnikání |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 6. 2. 2017 |
|---|---|
| Datum podání práce: | 15. 5. 2017 |
| Datum obhajoby: | 6. 6. 2017 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/60596/podrobnosti |