Lean Start Up for product SweetBox

Název práce: Lean Start Up for product SweetBox
Autor(ka) práce: Zhavoronkova, Anna
Typ práce: Bachelor thesis
Vedoucí práce: Martínez, Felipe
Oponenti práce: Andera, Michal
Jazyk práce: English
Abstrakt:
This Bachelors Thesis (BT) aims to purpose a guide for the continuous development of the product SweetBox, applying Lean StartUp approach and Operations Management tools. The motivation of this BT development of a start up company, with little investments and resources in possession. To fulfil the aim, a guide for Lean StartUp development is constructed. This BT is built upon usage of Lean StartUp cycle methodology, through preparation of hypothesis and cycles. Each cycle has hypothesis and knowledge to help create and alter the product. By iteration, after three cycles, a primary guide is proposed. This BT evidences the viability of Lean StartUp model. The obtained knowledge facilitates the presentation of the final product version. Interviewers were successfully transformed from non-buyers to buyers and eventual sales figures stabilized. The methodology is recent, introduced in 2011 year. This kind of method for company and product development was originated and mainly applied in Information Technology firms. The BT contributes to the body of knowledge, evidencing that the methodology works and feasible to apply. This BT demonstrates the application of this method in the product producing companies.
Klíčová slova: Validataed Learning; Lean StartUp; Minimum Viable Product; Lean; Build-Measure-Learn roadmap
Název práce: Lean Start Up for product SweetBox
Autor(ka) práce: Zhavoronkova, Anna
Typ práce: Bakalářská práce
Vedoucí práce: Martínez, Felipe
Oponenti práce: Andera, Michal
Jazyk práce: English
Abstrakt:
This Bachelors Thesis (BT) aims to purpose a guide for the continuous development of the product SweetBox, applying Lean StartUp approach and Operations Management tools. The motivation of this BT development of a start up company, with little investments and resources in possession. To fulfil the aim, a guide for Lean StartUp development is constructed. This BT is built upon usage of Lean StartUp cycle methodology, through preparation of hypothesis and cycles. Each cycle has hypothesis and knowledge to help create and alter the product. By iteration, after three cycles, a primary guide is proposed. This BT evidences the viability of Lean StartUp model. The obtained knowledge facilitates the presentation of the final product version. Interviewers were successfully transformed from non-buyers to buyers and eventual sales figures stabilized. The methodology is recent, introduced in 2011 year. This kind of method for company and product development was originated and mainly applied in Information Technology firms. The BT contributes to the body of knowledge, evidencing that the methodology works and feasible to apply. This BT demonstrates the application of this method in the product producing companies.
Klíčová slova: Validataed Learning; Lean StartUp; Lean; Build-Measure-Learn roadmap; Minimum Viable Product

Informace o studiu

Studijní program / obor: Ekonomika a management/Corporate Finance and Management
Typ studijního programu: Bakalářský studijní program
Přidělovaná hodnost: Bc.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra managementu

Informace o odevzdání a obhajobě

Datum zadání práce: 18. 2. 2016
Datum podání práce: 18. 2. 2017
Datum obhajoby: 6. 6. 2017
Identifikátor v systému InSIS: https://insis.vse.cz/zp/56239/podrobnosti

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