Využívání sociální sítě Facebook obcemi ČR

This diploma thesis discusses the evaluation of the extent and way of using the social network called Facebook by the municipalities of the Central Bohemia Region, participating in the local Agenda 21. The subjects of the research are official Facebook pages of the municipalities on the mentioned social network. Emphasis is placed on revealing the relationships between the characteristics of individual municipalities and their activity, or the way of using Facebook. The theoretical part of the thesis provides definitions of the basic terms and the theoretical background. The research questions are formulated in the Methodology chapter. They are answered in the research section of this thesis by using combination of research methods. Official Facebook pages were created by four municipalities (until the 1 January 2016) from total number of twelve municipalities and small municipalities, participating in the local Agenda 21 in the Central Bohemian Region. According to the results of the econometric analysis, the higher the unemployment rate in these municipalities, the more likely it is that the municipality has an official Facebook page.