Samospráva Velkého Meziříčí v názorech občanů a její komunikace s nimi

This diploma thesis is focused on an analysis on increasing efficiency in the public sector. In the theoretical part of thesis, solutions and public awareness for municipality are offered to improve functioning of public administration by implementing new and emerging concepts, programmes and memberships focused on realizing sustainable development, responsibility and communication with citizens. Communication via researches, questionnaires, surveys and discussions is crucial for new and significant impulses, which could be used by municipalities for well-being of citizens. An important aspect is processing of the results when creating well and realistic strategic planning.Therefore in the practical part of thesis, I build on the importance of communication with citizens as a monitoring mechanism in public administration. Cooperation with the Municipal Authority of Velké Meziříčí and a questionnaire evenly distributed in all age groups produced fundamental conclusions and information which will serve to the representatives of the town, the public servants and the citizens. Results are focused on public affairs, source of information, social events, the website of the town, willingness and possibilities to participate in solving problems relating to municipality, excitement to communicate and contentment with the Municipal Authority operation.