Návrh strategie crowdsourcingové platformy na Vysoké škole ekonomické v Praze

The objective of this thesis is to identify options of implementation of student projects for non-profit organizations and to propose the strategy of the crowdsourcing as an innovative tool for increasing the students’ qualification as well as CSR activities of the University of Economics in Prague. The partial objective is to analyze benefits and impacts of student projects and students’ motivation to work for the non-profit sector. To achieve the goals, a combination of quantitative and qualitative research is applied, specifically through a questionnaire survey and semi-structured interviews. Firstly, the social responsibility of the University of Economics in Prague is mapped and analyzed. It is followed by the attitude and opinion research of its students, teachers and managers in order to obtain recommendations and success factors of student projects. The last research part is about testing the interest of non-profit organizations to work with students. The research results are used in the strategy propsal of the crowdsourcing platform strategy at the university, which futhermore includes the orientation SWOT analysis.