Priming a rozhodování člověka v konkrétní situaci

This Thesis focuses on PRIMING and influencing the men´s decision-making in a particular situation. The main topic is influencing one´s political decision using cognitive and content PRIMING on social networks. Goal of the Thesis is to find out whether people can be influenced by the different kind of influence-exerting stimulus during the political campaigns, moreover, whether people are able to become conscious of these acts. The goal has been achieved by the two variants of a questionnaire, in which people´s social network activity connected to politics had been found out. The respondents decision-making stimulus had been incorporated in both of the questionnaire variants. Further, respondents had expressed their own opinion if they personally would have been influenced based on these stimulus. Theoretical part explains what the term „PRIMING“ means and concerns with its history, development and its kinds. Further it describes what may influence our decision. Theoretical part is patterned primarily on priming-based scientific articles and research.