Implementace chatbotů s důrazem na etický rozměr

This diploma thesis deals with the proposal of implementation of chatbot with an emphasis on the ethical problems that can automation of conversation bring. The paper examines what ethical problems could be influenced by autonomous communication tools. These are mainly problems related to security, privacy and trust.This diploma thesis analyzes the main platforms of autonomous communication tools from the perspective of their use. The implementation proposal is based on inductive research with four hypotheses determination. Primary data was compiled through semi-structured interviews and questionnaire survey, with a secondary set of information being obtained from the most up-to-date academic or semi-academic publications and electronic resources. The thesis is based on the implementation of the relevant circumstances of the chatbot for customer support. The research aims to highlight the existence of ethical risks and recommendation of the most appropriate solution of this issue for the company AD-IN-ONE Europe, a. s.The results of the diploma thesis shows that automated communication tools in the form of a prototype called ADRIANA can be a useful tool despite the fact that there exists many limitations due to the lack of the technology advance and people's awareness of how to communicate and treat chatbots. At the same time, there is a very low level of awareness of the security and ethical risks associated with this new technology.