Přístup ke klientům v bankovnictví

This diploma thesis focuses on the position of banks on the Czech market, especially on their behavior towards clients. The topic is related to the issue of corporate social responsibility, as it follows up the issue of ethical behavior of banks. Four representatives, two large and two small banks were selected for this thesis. First, all four banks are presented and compared in terms of position on the Czech market, then they are analyzed as for their product portfolios and pricelist and, last but not least, there is a research done, in the form of a questionnaire among clients of these banks. Combining the results from all the methods named above, it can be said, that small banks are doing better concerning ethical behavior towards its clients. Also, two hypothesis that have been set are tested and the first hypothesis, that claims, that clients of large banks do not feel like being robbed of their bank as clients of smaller banks is rebutted, otherwise the second hypothesis, that claims that students feel charging bills by their bank more intensively than other groups of respondents, is confirmed.