Návrh a implementace vizuálního stylu pro městskou část Praha-Kolovraty

The aim of this thesis is to explain why the visual style exists, what it contains and to describe the differences between the visual style of the company and the city. The theoretical part deals with mapping of the area of visual identity, its individual groups and possibilities of use. It describes the whole process of creating a visual style from the assignment to the implementation itself. It defines the differences in the processing of the visual style of the company and the city district in general. The work contains practical examples of the identity of selected cities and the possibility of incorporating historical coats of arms and characters in their visual identity. It also addresses the question of the importance of financial appreciation for creating a unified visual style. The work also contains an explanation of the issue of visual smog. The practical part presents my created visual style of the district Prague-Kolovraty, which is based on the knowledge contained in this work, in the so-called shared identity.