Nastavení modelu franchisingu pro společnost Wrapstyle

With the ongoing increase in internalization, WrapStyle is exposed to increasing pressures for a high-quality business expansion. The aim of this thesis was to propose a new franchise model for expansion into the European Union. The theoretical part provides an overview of the possibilities of expansion, the nature of franchising and frameworks used for assessment of WrapStyle and its surroundings. In the practical part of this thesis, the already used methodology is used to design a new franchising model with the aim to eliminate the weaknesses of the current model and to maximize the competitiveness of the market. The practical part uses the approximation of Robust Portfolio Modelling methodology and Business Model Canvas as a visualization tool. The result is a new Business Model Canvas for WrapStyle. Suggested recommendations for follow-up steps are highlighted and possible limitations of the methodology used are discussed.