Analýza českého trhu pro vstup izraelské firmy Ahava

This Bachelor thesis is concerned with import of cosmetic products of Israeli company Ahava to the Czech Republic. The aim of this thesis is to point out the specifics of the Czech market for the import of cosmetic products of Israeli companies, the advantages and disadvantages of individual forms of market entry and to determine the best possible form of market entry. The first part of this thesis is theoretically focused on legislative conditions of entry to the Czech market, forms of entry to the market, and important terms of purchase contract. Analysis of competition on the Czech market through Porter’s model of five forces can be found in the second part of the thesis. Finally, in the last part of the thesis is a detailed study of the whole value chain, which is evaluated by SWOT analysis.