Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
The aim of this thesis is to analyze the consumption behavior of the inhabitants of the Czech Republic related to beer consumption. This issue is very wide and the scope of the solution would go beyond the possibilities of this work. For this reason, only today's most discussed topics have been selected for analysis, which have been revealed in the context of a theoretical search of available book and Internet resources. The analysis itself deals with the issue of beer consumption in the Czech Republic from the point of view of the quantity and the most frequent place of consumption of beer, as well as the preference of beer according to the strength of the beer and beer packaging. A separate part is devoted to customer acceptability of beer prices.