Faktory úspěchu ve finančním poradenství

The diploma thesis Success Factors in Financial Advisory describes and subsequently analyses what factors are related to success in the field of financial advisory.In the theoretical part, the objective of the thesis was to define the factors of success in direct selling, in multi-level marketing and finally in financial advisory based on literature research.Subsequently, the practical part consisted in quantitative research (questionnaire-based investigation among members of the finance consultants network in the finance group of Partners Financial Services, a.s. who provide finance advisory) involving linear regression analysis to identify factors most related to success in the above mentioned field.The thesis can be used for basic orientation in the matter given that the issue has so far not been sufficiently explored and elaborated in existing literature. Additionally, the thesis can be used as a basis for further research in the same or a similarly focused company.