Master Data Management ve STORY DESIGN

This bachelor thesis deals with the dynamic processing of Master Data Management, Cus-tomer Data Integration and other subdomains with the term connected. The main goal of the thesis is applying Master Data Management in a particular enterprise. Partial goals are to analyze general procedures in the creation of Master Data Management and to create a log-ical sequence of steps to implement the rules enforced in a particular enterprise. Another aim is to describe and evaluate the real project of the Czech company STORY DESIGN and, on the basis of the above considerations, recommend the implementation of new procedures and the correction of already established rules.As a way to achieve the goals, I used a search of printed and electronic information sources and personal cooperation with STORY DESING's IT manager and other stakeholders.The contribution of this work should be the creation and description of the general procedure for the implementation of MDM in the company, Master Data Management application de-sign and the evaluation of the current processes taking place in STORY DESING.The work consists of two parts. The first part is theoretical and has the role of introducing the given problem, defining the definitions and knowledge needed to understand the topic and explaining the relationships within the Master Data Management and related concepts as Master Data, System of Record a Single Source of Truth. The second, practical part is the realization of the Master Data Management, design of general procedures, practices and methods for implementing Master Data Management and implementation project in a par-ticular company and the evaluation of the up-to-date processes inside the company.