Strategická analýza podniku Avast Software s.r.o. a jeho spojení s podnikem NortonLifeLock

The aim of this work is to evaluate the situation in Avast Software s.r.o. before the merger with NortonLifeLock Inc., the effects of the merger of the two companies and to propose recommendations for future strategic development after the completion of the merger and the creation of the new joint venture Gen Digital Inc.. This will include an analysis of the surroundings of Avast Software s.r.o. and its internal resources with the help of strategic analysis methods as part of the Strategic Analysis course taught at the University of Economics in Prague. Avast Software s.r.o. (now Gen Digital Inc.) is a leading Czech company that develops and sells antivirus software and related products (device cleaners, VPNs, etc.). The headquarters of the company is in Prague in Pankrác and ranks among the largest companies in the Czech Republic. I chose the company because I have long admired its business successes (growth, margins, profitability, acquisition of AVG) and I have currently been working there for over a year and a half in the sales department. The contribution of the work will be practical suggestions for improving the functioning of important parts and areas of activity of the newly established company with a proposal for implementation into practice by cooperation with specific employees of the newly established company Gen Digital.