Podnikatelský záměr – Biofarma produkující maso pro český trh

This bachelor's thesis outlines a business plan for BioFarmaso, an Organic certified beef farm organized at a sustainable basis in South Bohemia, Czech Republic. The thesis will seek to build a profitable but ecofriendly business model for producing high quality organic beef that will serve the increasing demand for ethically sourced meat in the local market. For this purpose, the study has used a variety of analytical tools such as PEST and SWOT analysis, Porter’s five forces and Business Model Canvas to evaluate the market, competitive position, and viability of the business. In addition, the thesis addresses the practical strategies in managing costs, operations, and customer relationship management to ensure long term business success. This business plan combines a theoretical aspect of planning and practical planning to place BioFarmaso as the key player of the organic beef on the Czech market.