Fundamentálna analýza akcie spoločnosti Johnson & Johnson

The aim of this thesis is to apply fundamental analysis to determine the intrinsic value of Johnson & Johnson’s stock and to formulate a corresponding investment recommendation. To achieve this goal, a macroeconomic analysis (PEST analysis), an industry analysis, and a company analysis of Johnson & Johnson are conducted. Furthermore, selected valuation models, especially the Dividend Discount Model (DDM), are applied to estimate the stock’s intrinsic value. Additionally, a SWOT analysis is performed to assess the company’s internal strengths and weaknesses as well as external opportunities and threats. Based on the conducted analyses and valuation methods, the intrinsic value of the stock is determined and compared with its current market price. The results indicate that Johnson & Johnson’s stock was undervalued relative to its intrinsic value at the time of analysis. The thesis therefore concludes with a recommendation to buy the stock.