Crowdfunding jako forma financování bezobalových obchodů

Crowdfunding is an alternative form of financing that has been gaining popularity in recent years. It has contributed to the emergence of a number of different projects, including several zero waste stores. The aim of this thesis is to find common features of successful crowdfunding campaigns for zero waste stores and, based on this, to formulate recommendations for future similar projects. For this purpose, qualitative research was conducted in the form of interviews with the authors of such campaigns on the Hithit platform. In the practical part, the interviews are analysed according to individual topics and then common features of the campaigns under study are deduced. Essentially, all the identified common features, or success factors, correspond with the findings of other authors discussed in the theoretical part of the thesis. Finally, recommendations are formulated for those who are considering financing their zero waste store using crowdfunding.