Firemní kultura a interní komunikace v interkulturním prostředí

This bachelor thesis focuses on corporate culture and internal communication in an intercultural environment. The aim of the research was to investigate the influence of corporate culture on internal communication within and between cultures and to propose recommendations for its improvement at Preciosa. The theoretical part defines key concepts related to corporate culture and internal communication in an intercultural environment, focusing on cultural dimensions, communication barriers and effective internal communication. The research was conducted using a mixed-method approach with a combination of questionnaire survey and qualitative interviews. The practical part builds on the theoretical background and connects it with the results of the conducted research. The results show that corporate culture is considered important in the society, but interpreted differently among cultural groups and individuals. The diversity of corporate culture can enrich or complicate internal communication depending on the approach to it. Based on the findings, recommendations are proposed on unifying corporate culture, conducting meetings and strengthening openness of communication.