Kompetence projektových manažerů marketingové firmy XY

The thesis examines the level of technical, behavioural and contextual competences of project managers in the marketing company XY. Using qualitative analysis conducted through semi-structured interviews and subsequent quantitative research carried out via questionnaires, the study compares project managers’ self-assessments with the views of their colleagues and superiors on the overall level of project management competencies within the company. The results show that the groups perceive several competences differently, particularly in the areas of communication and organisational skills. The thesis offers an updated perspective on how these competences manifest in the environment of a smaller marketing agency and provides recommendations for the further development of project managers. The added value lies in the conducted research, which can serve as a basis for internal training.