Možná řešení problematiky overturismu z pohledu jednotlivých aktérů turismu v Praze

This bachelor thesis addresses the issue of overtourism, focusing on the attitudes of various stakeholders in the tourism industry. The theoretical section examines the impacts of tourism, defines the term “overtourism”, and discusses its causes, measurement, and effects. It also analyzes the development of overtourism in the Czech Republic and abroad, and presents examples of solutions and regulatory models from other cities. The empirical section presents a case study of Prague. A questionnaire survey was conducted with residents and tourists, and semi-structured interviews were held with representatives of the business sector and the public sector. Based on these methods, an analysis was performed of the most frequently mentioned problems from the perspective of individual stakeholders (e.g., overcrowding of the historic center, an increase in short-term rentals, or the loss of authenticity of monuments). Possible recommendations were formulated on how to proceed in the fight against overtourism (e.g., tourist coordination, cooperation among businesses and other stakeholders, stricter restrictions). The results of this study can serve as a starting point and contribute to further research on Prague and overtourism.