Company Performance and Employer Attractiveness

Název práce: Company, its performance and perceived employer attractiveness
Autor(ka) práce: Musilová, Jana
Typ práce: Diploma thesis
Vedoucí práce: Pauknerová, Daniela
Oponenti práce: Králová, Tereza
Jazyk práce: English
Abstrakt:
This thesis analyses influencers of employer attractiveness with high focus on company performance and other elements concerning company as such. Theoretical part of this thesis aims to bring relevant background for the practical analysis. In particular, it examines areas such as talent management, employee value proposition and employer branding and their connection to employer attractiveness. Practical part identifies objective and subjective drivers of employer attractiveness. This part consists of three analyses: Questionnaire, Correlation Analysis and RPC Graduate Survey. Triangulation of all three analyses brings complex results concerning employer attractiveness influencers. Empirical part works towards answering of research questions and creating a recommendation manual that shall help companies to become attractive employers.
Klíčová slova: employer attractiveness; employer branding ; human resources; talent management
Název práce: Company Performance and Employer Attractiveness
Autor(ka) práce: Musilová, Jana
Typ práce: Diplomová práce
Vedoucí práce: Pauknerová, Daniela
Oponenti práce: Králová, Tereza
Jazyk práce: English
Abstrakt:
This thesis analyses influencers of employer attractiveness with high focus on company performance and other elements concerning company as such. Theoretical part of this thesis aims to bring relevant background for the practical analysis. In particular, it examines areas such as talent management, employee value proposition and employer branding and their connection to employer attractiveness. Practical part identifies objective and subjective drivers of employer attractiveness. This part consists of three analyses: Questionnaire, Correlation Analysis and RPC Graduate Survey. Triangulation of all three analyses brings complex results concerning employer attractiveness influencers. Empirical part works towards answering of research questions and creating a recommendation manual that shall help companies to become attractive employers.
Klíčová slova: employer branding; employer attractiveness; human resources; talent management

Informace o studiu

Studijní program / obor: Ekonomika a management/International Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra psychologie a sociologie řízení

Informace o odevzdání a obhajobě

Datum zadání práce: 25. 6. 2014
Datum podání práce: 15. 5. 2015
Datum obhajoby: 8. 6. 2015
Identifikátor v systému InSIS: https://insis.vse.cz/zp/48422/podrobnosti

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