Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
This bachelor thesis on the topic of Brand management of Schauma Brand deals with the effects of the brand Schauma on the Czech market. The Schauma brand ranks among brands of the Schwarzkopf Company. The goal is to evaluate the strategy of brand management of the Schauma brand on the Czech market. The thesis is divided into two parts, theoretical basis and practical research. The theoretical part explains the basic concepts related with the topic of the work. The practical part introduces the Schauma brand and analyses obtained data. The survey deals with knowledge and attitudes towards this brand and perception of identity or brand image of Schauma. In conclusion there are particular recommendations and proposals to improve the Schauma brand on the Czech market.