Online and Smartphone Consumer Behaviour of Spanish Millennials
| Název práce: | Online and Smartphone Consumer Behaviour of Spanish Millennials |
|---|---|
| Autor(ka) práce: | Perez Montesa, Luis |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Král, Petr |
| Oponenti práce: | Zlatić, Marija |
| Jazyk práce: | English |
| Abstrakt: | Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population. |
| Klíčová slova: | consumer behaviour; online; smartphones |
| Název práce: | Online and Smartphone Consumer Behaviour of Spanish Millennials |
|---|---|
| Autor(ka) práce: | Perez Montesa, Luis |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Král, Petr |
| Oponenti práce: | Zlatić, Marija |
| Jazyk práce: | English |
| Abstrakt: | Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population. |
| Klíčová slova: | consumer; Online; smartphones |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/International Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta mezinárodních vztahů |
| Katedra: | Katedra mezinárodního podnikání |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 8. 10. 2015 |
|---|---|
| Datum podání práce: | 15. 5. 2016 |
| Datum obhajoby: | 9. 6. 2016 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/54599/podrobnosti |