Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
This master thesis deals with strategic analysis of Motol University Hospital, which belongs to the largest hospital complex in Central and Eastern Europe providing complex treatment of whole human body at any age (from prenatal to advanced age). The aim of the thesis is a description of hospital management and assessment of the possibility of using the Balanced Scorecard in health care. The theoretical part contains a basic description of strategy creation, selected methods for analysing internal and external environment and a general description of the Balanced Scorecard. The practical part comprises of an executed strategic analysis of Motol University Hospital, and assessment of hospital´s strengths and weaknesses, opportunities and threats (SWOT analysis). This thesis also contains a survey of scientific literature concerning the usage of the Balanced Scorecard in health care, specifically in hospitals. A result of this survey helps to assess the feasibility of introducing the Balanced Scorecard in Czech hospitals (those in state ownership). This thesis also includes a proposal of strategic perspectives for Motol University Hospital and an evaluation of advantages and disadvantages of implementation into hospital management. A strategy map displays relationships among proposed goals.
strategy map; Porter five forces analysis; Balanced Scorecard; university hospital; strategic analysis; health; SWOT; Strategic management; PESTEL analysis
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management