Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
The topic of the thesis is creating a business plan for a theme restaurant in the town of Zlín, the concept of the restaurant being a steak restaurant in North American style. The thesis consists of two parts - theoretical and practical. The theoretical part starts with addressing issues connected with the entrepreneur and entrepreneurship briefly and goes on to analyze the essence of the business plan and the principles which should be followed when drawing a plan up. Last but not least follows the suggestion of an appropriate structure for the business plan including the description of its individual parts. The practical part of the thesis presents the business plan for a theme restaurant. The business plan was written for the purpose of the founder, who is also the author of the thesis.
entrepreneurship; gastronomy; theme restaurant; business plan
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management