Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
This bachelor thesis deals with consumer behaviour on the music market in the Czech Republic. Moreover, it identifies the situation and clarifies the behaviour of Czech consumers on the market. Furthermore it provides results of an inquiry about consumer preferences, how their behaviour is influenced by the use of Internet and other technologies, and to what extent various age groups differ from each other. The thesis is divided into four chapters, the first, the second and the third chapter cover theories about consumer behaviour and the fourth chapter is devoted to the research itself. Statistical data regarding world and Czech music market as well as data collected by means of questionnaire were used throughout this thesis as the basis for the research.