The factors influencing consumer buying behaviour in Indian Civil Aviation Industry

Informace o vysokoškolské kvalifikační práci

Název práce:
The factors influencing consumer buying behaviour in Indian Civil Aviation Industry
Autor práce:
Bhatnagar, Somya
Typ práce:
Diplomová práce / Master thesis
Vedoucí práce:
Karlíček, Miroslav
Osoba oponující práci:
Emeksiz, Omer
Jazyk práce:
In today's fiercely competitive and demanding world, the airlines are struggling to gain market share and sustain their profitability. They are trying to come up with new and unique ways to lure customers over to their side instead of their competitors and it has never been so complicated in this world of advanced information and communication technologies.In this paper I try to evaluate from an Indian passengers point of view that which are the things they consider before making a buying decision. The aim of this study is to which schemes the customers really prefer and what offers or services provided by the airlines attract customers the most. This study shows how much importance an Indian passenger gives to safety, punctuality, promotions, image etc. Also Included in the study are some recommendations based on marketing, communication and information technological advancements for the airlines to be successful in the highly competitive and demanding Indian market.
Klíčová slova:
Consumer Behaviour; Aviation; CRM; Air safety; India

Informace o studiu

Studijní program a Studijní obor:
Ekonomika a management/International Business - Central European Business Realities
Typ studijního programu:
Magisterský navazující studijní program
Jméno přidělované hodnosti:
Instituce přidělující hodnost:
University of Economics, Prague
Název fakulty:
Faculty of Business Administration
Název katedry:
Department of Marketing
Instituce archivující a zpřístupňující VŠKP:
University of Economics, Prague

Informace o odevzdání a obhajobě

Datum zadání práce:
14. 11. 2013
Datum podání práce:
1. 9. 2014
Datum obhajoby:

Soubory ke stažení

Hlavní práce:
45493_xbhas00.pdf [2,21 MB]
40311_emeo00.pdf [139,48 kB]
Hodnocení vedoucího:
45493_karlm.pdf [140,49 kB]

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