Impact of sustainability measures in the specialty coffee supply chain on the end consumer

Název práce: Impact of sustainability measures in the specialty coffee supply chain on the end consumer
Autor(ka) práce: Hopp, Jasmin-Maria
Typ práce: Diploma thesis
Vedoucí práce: Quigley, Martin John David
Oponenti práce: Habeeb Mohamed, Mag Mohamed Meeran Mohiadeen
Jazyk práce: English
Abstrakt:
Specialty coffee stakeholders are pursuing sustainability measures in the supply chain in order to counteract the severe negative effects of the coffee industry with regard to the threats posed on the environment, fair trade, human rights and wildlife. This study is focusing on the impact sustainability measures have on the end consumer. In order to develop recommendations, the study explores connections between the willingness to pay a premium price and sustainability, the existing knowledge of consumers about ethical industry practices and ways to improve the communication of measures. The empirical research is based on focus group interviews. The study has shown that the first step is to raise awareness and educate the consumers about industry problems. Furthermore, the clear link between specialty coffee quality and sustainable practices needs to be communicated effectively. In order to increase the impact on the consumer, the delivery method and correct timing are crucial. The research findings were worked into recommendations which can be used by companies.
Klíčová slova: sustainability; specialty coffee; certifications; fair trade; supply chain; business ethics
Název práce: Impact of sustainability measures in the specialty coffee supply chain on the end consumer
Autor(ka) práce: Hopp, Jasmin-Maria
Typ práce: Diplomová práce
Vedoucí práce: Quigley, Martin John David
Oponenti práce: Habeeb Mohamed, Mag Mohamed Meeran Mohiadeen
Jazyk práce: English
Abstrakt:
Specialty coffee stakeholders are pursuing sustainability measures in the supply chain in order to counteract the severe negative effects of the coffee industry with regard to the threats posed on the environment, fair trade, human rights and wildlife. This study is focusing on the impact sustainability measures have on the end consumer. In order to develop recommendations, the study explores connections between the willingness to pay a premium price and sustainability, the existing knowledge of consumers about ethical industry practices and ways to improve the communication of measures. The empirical research is based on focus group interviews. The study has shown that the first step is to raise awareness and educate the consumers about industry problems. Furthermore, the clear link between specialty coffee quality and sustainable practices needs to be communicated effectively. In order to increase the impact on the consumer, the delivery method and correct timing are crucial. The research findings were worked into recommendations which can be used by companies.
Klíčová slova: sustainability; business ethics; specialty coffee; fair trade; certifications; supply chain

Informace o studiu

Studijní program / obor: Ekonomika a management/International Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra personalistiky

Informace o odevzdání a obhajobě

Datum zadání práce: 3. 7. 2017
Datum podání práce: 31. 8. 2017
Datum obhajoby: 7. 9. 2017
Identifikátor v systému InSIS: https://insis.vse.cz/zp/62597/podrobnosti

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