Sustainable Olympics

Název práce: Sustainable Olympics
Autor(ka) práce: Ragan, Kristine Steffi
Typ práce: Diploma thesis
Vedoucí práce: Brůna, Karel
Oponenti práce: Gevorgyan, Kristine
Jazyk práce: English
Abstrakt:
It seems that the interest in hosting Olympic Games has declined in the last decade, mainly because of the reason that it costs too much in comparison with the gains generated for the host cities. Even the International Olympic Committee seems to be aware of this issue and has recently launched a concept with certain recommendations called the Olympic Agenda 2020. A brief history of the Olympics will be given, followed by relevant Olympic and financial definitions. In this thesis, the key analysis will be focused on the development of the most important characteristics of the Olympic Games, such as the NOCs, athletes and events. The main goal is to understand these developments and how they affect the economy of the Olympic Games. Furthermore, the situation today will be presented and compared with the recommendations suggested by the IOC, relevant for this thesis. Lastly, I will discuss my observations and present a vision for the future and for a sustainable direction of the Olympic Games.
Klíčová slova: IOC; development; costs; revenues; economy; Olympic Games; sustainability
Název práce: Sustainable Olympics
Autor(ka) práce: Ragan, Kristine Steffi
Typ práce: Diplomová práce
Vedoucí práce: Brůna, Karel
Oponenti práce: Gevorgyan, Kristine
Jazyk práce: English
Abstrakt:
It seems that the interest in hosting Olympic Games has declined in the last decade, mainly because of the reason that it costs too much in comparison with the gains generated for the host cities. Even the International Olympic Committee seems to be aware of this issue and has recently launched a concept with certain recommendations called the Olympic Agenda 2020. A brief history of the Olympics will be given, followed by relevant Olympic and financial definitions. In this thesis, the key analysis will be focused on the development of the most important characteristics of the Olympic Games, such as the NOCs, athletes and events. The main goal is to understand these developments and how they affect the economy of the Olympic Games. Furthermore, the situation today will be presented and compared with the recommendations suggested by the IOC, relevant for this thesis. Lastly, I will discuss my observations and present a vision for the future and for a sustainable direction of the Olympic Games.
Klíčová slova: Olympic Games; IOC; economy; sustainability; development; costs; revenues

Informace o studiu

Studijní program / obor: Finance and Accounting
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta financí a účetnictví
Katedra: Katedra měnové teorie a politiky

Informace o odevzdání a obhajobě

Datum zadání práce: 13. 11. 2017
Datum podání práce: 21. 5. 2018
Datum obhajoby: 14. 6. 2018
Identifikátor v systému InSIS: https://insis.vse.cz/zp/63836/podrobnosti

Soubory ke stažení

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