Crowdfunding jako cesta k realizaci projektů

The bachelor thesis deals with crowdfunding mainly focused on a reward-based model. The aim is to verify the recommended key parameters, which guarantees the success of the funding of art projects using crowdfunding. This verification is based on the evaluation of the results of the own set-up project's implementation. The theoretical part of the thesis is divided into two chapters. The first chapter focuses on defining the term of crowdfunding, its origin and its relation to other concepts that work with the crowd. The second chapter describes the historical development of crowdfunding, its current impact on the global and European market and the key requirements of the successful crowdfunding project, which is based on the experience of authors of relevant foreign literature. The practical part of the thesis is covered in the third chapter, which describes the own set-up crowdfunding campaign, proves the key parameters of the successful crowdfunding campaign and corrects them if it is necessary.