Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
The diploma thesis deals with locative media, whose aim is to bring results of research participant ‘s movement around the shopping center and to use new technologies to record respondent ‘s trajectory. The theoretical part of the thesis is concerned with the essence of the term locative media, GPS system and LBS services. It also provides information about use of mobile devices for location- based mobile marketing. The practical part is devoted to research using new forms of technology to record the movement of participants. Subsequently, their trajectories are discussed in depth interviews, which serve to analyze the behavior of the research participants in the shopping center and to find the stimuli affecting trajectories. One of the main goals is to test the methodology and present results from the experiment.
Locative media; GPS; LBS services; Trajectories; Mobile marketing