Analysis of Marketing Mix Tools in a chosen company
| Thesis title: | Analýza nástrojů marketingového mixu ve zvolené firmě |
|---|---|
| Author: | Čech, Adam |
| Thesis type: | Bakalářská práce |
| Supervisor: | Karásková, Hana |
| Opponents: | Šupitar, Václav |
| Thesis language: | Česky |
| Abstract: | Cílem bakalářské práce je charakterizovat společnost Propom s.r.o., popsat a analyzovat konkrétní nástroje marketingového mixu a následné zhodnocení. |
| Keywords: | reklama; SWOT analýza; distribuce; cena; eshop; marketingový mix; komunikační mix; produkt |
| Thesis title: | Analysis of Marketing Mix Tools in a chosen company |
|---|---|
| Author: | Čech, Adam |
| Thesis type: | Bachelor thesis |
| Supervisor: | Karásková, Hana |
| Opponents: | Šupitar, Václav |
| Thesis language: | Česky |
| Abstract: | The aim of my bachelor work is the characteristics of company, then I analyse individual parts of marketing mix (product, price, place and promotion). At the end of my work I summarise knowledge and propose recommendations. |
| Keywords: | eshop; marketing mix; place; promotion; product; price; SWOT analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 6. 4. 2009 |
|---|---|
| Date of submission: | 23. 4. 2010 |
| Date of defense: | 10. 6. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/21370/podrobnosti |