Knowledge of marketing and PR activities of Nike, Inc
| Thesis title: | Znalost marketingových a PR aktivit společnosti Nike |
|---|---|
| Author: | Kubicová, Zuzana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Tahal, Radek |
| Opponents: | Procházková, Markéta |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce popisuje historii a složky Public Relations. Cílem práce je analýza PR aktivit, které podporují běžecký závod We Run Prague organizovaný společností Nike. Prostřednictvím dvou dotazníkových šetření zjistím úroveň povědomí veřejnosti o závodu a PR aktivitách společnosti a dále vliv aktivit na budování zákaznického vztahu a loajality vůči značce. |
| Keywords: | trénink; Nike; Public Relations; běhání; marketing; závod; We Run Prague; event |
| Thesis title: | Knowledge of marketing and PR activities of Nike, Inc |
|---|---|
| Author: | Kubicová, Zuzana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Tahal, Radek |
| Opponents: | Procházková, Markéta |
| Thesis language: | Česky |
| Abstract: | This Bachelor's thesis describes the history and components of Public Relations. The aim of the thesis is the analysis of PR activities, which support the running race We Run Prague organised by Nike, Inc. By two questionnaires I will find out the level of public awareness of the race and company's PR activities and further I will examine the influence of building customer relationship and the loyalty to brand. |
| Keywords: | training; race; We Run Prague; Nike; Public Relations; marketing; running; event |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 18. 5. 2012 |
|---|---|
| Date of submission: | 13. 5. 2013 |
| Date of defense: | 30. 5. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/37735/podrobnosti |