Business plan for health insurance intermediary start-up: INSUREGATE

Thesis title: Business plan for health insurance intermediary start-up: INSUREGATE
Author: Chincharauli, Giorgi
Thesis type: Bachelor thesis
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
The primary objective of the bachelor thesis is to provide a detailed Business plan for INSUREGATE – an insurance intermediary start-up in the Czech Republic. The theoretical part of the business plan outlines key theories, components, and tools for a successful business plan. Business model canvas, Porter’s five forces, VRIO framework, and PESTLE analyses are key tools implemented in the practical part and used for assessing internal resources and externalities for the start-up. Marketing Plan combines strategic and tactical marketing and outlines key segments and methods of targeting strategies. After reviewing the market environment and providing analyses, the Business plan suggests pessimistic and realistic/optimistic scenarios for revenue, cost projections, and break-even point for the company.
Keywords: Business plan; Insurance Intermediary; Health insurance; Insurance brokerage
Thesis title: Business plan for health insurance intermediary start-up: INSUREGATE
Author: Chincharauli, Giorgi
Thesis type: Bakalářská práce
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
The primary objective of the bachelor thesis is to provide a detailed Business plan for INSUREGATE – an insurance intermediary start-up in the Czech Republic. The theoretical part of the business plan outlines key theories, components, and tools for a successful business plan. Business model canvas, Porter’s five forces, VRIO framework, and PESTLE analyses are key tools implemented in the practical part and used for assessing internal resources and externalities for the start-up. Marketing Plan combines strategic and tactical marketing and outlines key segments and methods of targeting strategies. After reviewing the market environment and providing analyses, the Business plan suggests pessimistic and realistic/optimistic scenarios for revenue, cost projections, and break-even point for the company.
Keywords: Business plan; Insurance Intermediary; Health insurance; Insurance brokerage

Information about study

Study programme: Ekonomika a management/Business Administration/Corporate Finance and Management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 24. 9. 2020
Date of submission: 11. 5. 2021
Date of defense: 24. 6. 2021
Identifier in the InSIS system: https://insis.vse.cz/zp/74289/podrobnosti

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