The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business

Thesis title: The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business
Author: Stand, Daniel
Thesis type: Diploma thesis
Supervisor: Stříteský, Václav
Opponents: Bartoš, Petr
Thesis language: English
Abstract:
The goal of this master thesis is to analyze the current Search Engine Optimization and Search Engine Marketing strategies implemented in the online start-up company and search for new potential strategies for the mentioned channels and give recommendations to improve their performance online. The goal of the research is to provide sufficient insights to make recommendations to the startup PlasticFreeWorld on how they can have a better ranking and visibility on Googles search engine and also on how to increase their conversion rate amongst their users. In the research conducted, it has been possible to identify specific problems faced by the company that hinder their online performance and also specific suggestions on how to address each of the issues identified.
Keywords: Search Engine Optimization; Search Engine Marketing; Performance Metrics; Link Building; Keyword Research
Thesis title: The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business
Author: Stand, Daniel
Thesis type: Diplomová práce
Supervisor: Stříteský, Václav
Opponents: Bartoš, Petr
Thesis language: English
Abstract:
Cílem této diplomové práce je analyzovat současné strategie optimalizace pro vyhledávače zavedené v začínající online společnosti, dále hledat nové potenciální strategie pro uvedené kanály a poskytnout doporučení pro zlepšení jejich výkonnosti online. Cílem výzkumu je poskytnout dostatečné poznatky pro doporučení pro začínající firmu PlasticFreeWorld. Například, jak vylepšit pozici a viditelnost ve vyhledávači Google nebo jak zvýšit konverzní poměr.V rámci provedeného výzkumu bylo možné identifikovat konkrétní problémy, kterým společnost čelí a navrhnout s konkrétní kroky, jak zjištěné problémy řešit.
Keywords: Search Engine Optimization; Search Engine Marketing; Performance Metrics; Link Building; Keyword Research

Information about study

Study programme: International Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Marketing

Information on submission and defense

Date of assignment: 30. 11. 2020
Date of submission: 25. 8. 2021
Date of defense: 23. 9. 2021
Identifier in the InSIS system: https://insis.vse.cz/zp/75786/podrobnosti

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