Cause related marketing and the possibilities of its involvement in the brand building strategy
| Thesis title: | Cause related marketing a možnosti jeho zapojenia do stratégie budovania značky |
|---|---|
| Author: | Šišková, Alexandra |
| Thesis type: | Diploma thesis |
| Supervisor: | Mokrejšová, Veronika |
| Opponents: | Zeman, Jiří |
| Thesis language: | Slovensky |
| Abstract: | Diplomová práca sa zaoberá možnosťami zapojenia CRM kampane do stratégie budovania značky. Jej cieľom je navrhnúť odporučenie pre pravidelne sa opakujúcu CRM kampaň značiek Sensodyne a Loono s ohľadom na budovanie značky a so zreteľom na employer branding. |
| Keywords: | CRM; budovanie značky; employer branding |
| Thesis title: | Cause related marketing and the possibilities of its involvement in the brand building strategy |
|---|---|
| Author: | Šišková, Alexandra |
| Thesis type: | Diploma thesis |
| Supervisor: | Mokrejšová, Veronika |
| Opponents: | Zeman, Jiří |
| Thesis language: | Slovensky |
| Abstract: | The diploma thesis deals with the possibilities of involving a CRM campaign in a brand-building strategy. Its aim is to propose a recommendation for the regularly recurring CRM campaign of the Sensodyne and Loono brands with regard to brand building and employer branding. |
| Keywords: | brand-building; CRM; employer branding |
| Thesis title: | Cause related marketing a možnosti jeho zapojenia do stratégie budovania značky |
|---|---|
| Author: | Šišková, Alexandra |
| Thesis type: | Diplomová práce |
| Supervisor: | Mokrejšová, Veronika |
| Opponents: | Zeman, Jiří |
| Thesis language: | Slovensky |
| Abstract: | Diplomová práce se zabývá možnostmi zapojení CRM kampaně do strategie budování značky. Jejím cílem je navrhnout doporučení pro pravidelně se opakující CRM kampaň značek Sensodyne a Loono s ohledem na budování značky as ohledem na employer branding. |
| Keywords: | budování značky; employer branding; CRM |
Information about study
| Study programme: | Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 6. 1. 2021 |
|---|---|
| Date of submission: | 10. 12. 2021 |
| Date of defense: | 17. 1. 2022 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/75670/podrobnosti |