Theses at VŠE

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Number of found theses: 72 764

Thesis title Author	Thesis type	Year ↓
Impact of Brands on Consumer Behaviour. A cross-generation Analysis. Lukačínová, Michaela	Diploma thesis	2021
Impact of luxury companies’ CSR activities on the consumers’ purchasing decisions Moskaleva, Veronika	Diploma thesis	2021
Integrated marketing communication strategy of Xiaomi smartphone in Czech Republic Zhao, Yamin	Diploma thesis	2021
Intercultural competence Čapková, Kateřina	Diploma thesis	2021
Comparison of the effectiveness of online marketing of two companies from different fields of business Krásný, Daniel	Bachelor thesis	2021
Comparison of economic development of the Czech Republic and Slovak Republic in the period of 2009-2019 Vymetal, Petr	Bachelor thesis	2021
Communication PR strategy of the non-profit organization UNICEF Váňová, Markéta	Bachelor thesis	2021
Cultural diplomacy in terms of influence on exports of Czech cultural goods Rusňák, Jakub	Bachelor thesis	2021
Market Entry Strategy for Mixit s.r.o. for Germany Bojnanská, Zuzana	Diploma thesis	2021
Market Entry Strategy of Porsche AG to China Souza Alcantara, Bruno	Diploma thesis	2021
Marketing Strategy of Starbucks Kříž, Matyáš	Bachelor thesis	2021
Marketing and communication strategy of Unicorn Vysoká škola s.r.o. Smrček, Jakub	Diploma thesis	2021
Marketing strategy of company Birki Schrommová, Helena	Diploma thesis	2021
Marketing strategy of the fast moving consumables Boháč, Radim	Bachelor thesis	2021
Marketing strategy of Kérastase Paris Kůsová, Tereza	Bachelor thesis	2021
Marketing strategy of the Kofola brand on the Czech market Davidová, Kristýna	Diploma thesis	2021
The Marketing strategy of the Manufaktura brand Koldová, Anna	Diploma thesis	2021
Consumer shopping behaviour when shopping online in the category of food on the Czech market and its change in connection with the COVID-19 disease Vyoralová, Veronika	Bachelor thesis	2021
Proposal of a strategy for the sale of ecological products on a selected foreign market Bíziková, Anna	Bachelor thesis	2021
UX design of the Web Application for Job Searching for Students Kohlová, Karolína	Diploma thesis	2021
Unethical advertising: assessing of decisions of the Council for advertising (Rada pro reklamu) Mošnička, Pavel	Bachelor thesis	2021
New trends in MLM at the Amway company Kopáčková, Veronika	Bachelor thesis	2021
Business specifics of Australia and their influence on the expansion of a Czech company into the Australian market Kazimourová, Tereza	Diploma thesis	2021
Trade in the field of nuclear research on the example of a particular organisation Dohnal, Pavel	Bachelor thesis	2021
The Content Strategy of the Care for the Reputation of the Czech Republic Hanzalová, Petra	Diploma thesis	2021
Optimization of influencer marketing as a part of the communication mix Procházková, Ema	Diploma thesis	2021
Outsourcing of accounting in the business organization Houšková, Mariana	Bachelor thesis	2021
Phishing and appropriate protection against it Jandák, Jonáš	Diploma thesis	2021
Business plan for business expansion for an established business company Řezníčková, Lenka	Bachelor thesis	2021
Consumers' view of companies' activities in the field of CSR Břečková, Jennifer	Bachelor thesis	2021
Comparison of banking products for business entities Sokolova, Jelizaveta	Bachelor thesis	2021
Evaluation of expansion of a selected company on chosen market Kolářová, Johana	Bachelor thesis	2021
Assessment of the loyalty programme for customers of Tesco Stores ČR a. s. Zvoníček, Jan	Bachelor thesis	2021
Predictive data analysis in the field of CRM Kozinov, Anton	Diploma thesis	2021
Private labels in the COOP retail chain and potential for their development. Kurc, Radek	Bachelor thesis	2021
Private Labels in Fashion Industry Homoláčová, Lucie	Bachelor thesis	2021
Problems of using resource model of economic development in the Russian Federation Drozdova, Alena	Diploma thesis	2021
Industry 4.0 - changes on the labour market with a focus on hospitality. Hrustič, Dina	Diploma thesis	2021
Case study of the Oskar Nedbal Theatre Tábor Krůčková, Eliška	Bachelor thesis	2021
Real-world data mining task Liskov, Aleksandr	Diploma thesis	2021
Realization and testing of intelligent behaviour in chatbots Pešková, Barbora	Diploma thesis	2021
Redesign of the Booxy mobile application Hniličková, Veronika	Diploma thesis	2021
Analysis of the current situation on the watch market using selected companies Sikora, Martin	Bachelor thesis	2021
Consumer perception of aspects related to product quality Svobodová, Anna	Bachelor thesis	2021
Start-up as a phenomenon of the development of international trade Punčochářová, Jitka	Bachelor thesis	2021
Structural reform of Goods and Services in India and its impact on the Indian economy Mudrová, Andrea	Diploma thesis	2021
The Effect of Marketing Mix, Consumer’s Characteristics and Psychological Conditions Toward Purchase Intention of Gucci Among the Millennials in Czechia Molodzinovska, Vladyslava	Diploma thesis	2021
The Impact of Digital Marketing on E-commerce Development of Fashion Retailer Groups: The case of Dior, Prada and LVMH Nefodova, Anna	Bachelor thesis	2021
Christmas traditions and customs with particular attention to Christmas markets Bartáčková, Sylvie	Bachelor thesis	2021
The influence of organizational culture on employee motivation at Leadspicker Tomšová, Barbora	Bachelor thesis	2021