Theses at VŠE

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Number of found theses: 72 506

Thesis title Author	Thesis type	Year ↓
Communication strategy of Livesport Rožboud, Jakub	Bachelor thesis	2024
Analysis of the marketing strategy of the Ibalgin product line Laube, Tadeáš	Bachelor thesis	2024
Business Diplomacy as a Tool for International Managers in Multi-National Corporations Rohmer, Béla	Bachelor thesis	2024
Business model of the startup company Basic Fit Vosátková, Barbora	Diploma thesis	2024
Celebrity Brand Ambassador’s Influence on Consumers’ Decision Making of Luxury Fashion Brands Nguyễn, Thái Hoàng Yến	Bachelor thesis	2024
Communication education strategy to reduce food waste at the consumer level with a focus on fruit and vegetables Bambasová, Anna	Diploma thesis	2024
Consumer awareness and perception of CSR activities of two companies in the beverage industry Ismailova, Sabina	Bachelor thesis	2024
Digitalization and Luxury: The Role of Digital Experience and Online Content on Purchasing Intention of Luxury Goods Veseľková, Nikoleta	Diploma thesis	2024
Expansion of a Czech innovative product to a foreign market Volfová, Barbara	Diploma thesis	2024
Expansion of International Retailing Companies: Comparison of Ahold and Carrefour on the Czech Market Antonetti, Viola	Diploma thesis	2024
Food waste in Czech households Hrubá, Anna	Bachelor thesis	2024
Green marketing and greenwashing in the fashion industry Pánková, Lucie	Diploma thesis	2024
Consumer behaviour in the airline ticket segment Mráčková, Lenka	Diploma thesis	2024
Identification of factors influencing consumer behavior in the electric mobility market in the Czech Republic Kanzelsbergerová, Tereza	Diploma thesis	2024
Implementation of leadership strategies to build a successful SME in the digital era Kan, Marina	Bachelor thesis	2024
Communication strategy of Česká spořitelna towards Generation Z Huynh, Thanh Hien Trang	Bachelor thesis	2024
Marketing strategy of the brand United Colors of Benetton aiming at generation Z Čížiková, Terézia	Diploma thesis	2024
Marketing communication of the Czech Federation of Food Banks with emphasis on fundraising Brodňanová, Soňa	Bachelor thesis	2024
Marketing Strategy of the Sedita Brand and Its Perception by Consumers Kobelár, Adam	Bachelor thesis	2024
Marketing Strategy of "Šnekárna" Pánek, Oliver	Diploma thesis	2024
Marketing strategy of the company T-Mobile Czech Republic a.s. with focus on Generation Z, and a proposal for its improvement Gregárková, Veronika	Bachelor thesis	2024
Store flyer as a sales promotional tool - the case study of Kaufland Koubová, Iveta	Diploma thesis	2024
Consumer shopping behavior and food wasting. Placement of fruit and vegetable in shopping trolley. Mičkerová, Karla	Bachelor thesis	2024
Phygital Transformation and the Modern Customer of Luxury Fashion Kovář, Jan	Diploma thesis	2024
Food waste in households Kolář, Martin	Diploma thesis	2024
Political Consumerism Among Students: Understanding Motivations and Attitudes Němeček, Daniel	Diploma thesis	2024
Work from home from Valeo Autoklimatizace k.s. Kočí, Sabina	Bachelor thesis	2024
The opportunities for growth of Nestlé Purina brand on Czech market Holubová Sonsini, Sara	Diploma thesis	2024
Work-life balance as a factor in the sustainability of family business Maršíková, Markéta	Diploma thesis	2024
Sustainability in the fashion industry Krejčová, Jana	Bachelor thesis	2024
Sustainability in fast fashion: generational approach Pavlíčková, Karolína	Diploma thesis	2024
The Impact of Sustainability of Fast Fashion Brands on Customer Loyalty Lopatová, Veronika	Diploma thesis	2024
Perception of Nivea Brand Communication by Different Age Generations on the Czech Market Krejzlíková, Denisa	Diploma thesis	2024
Consumer perception of IKEA's corporate social responsibility Svobodová, Anna	Diploma thesis	2024
Entry of the Czech company IMG BOHEMIA s.r.o. to a selected foreign market Hofmanová, Michaela	Diploma thesis	2024
Marketing communication analysis of Hodný Pes Chomová, Barbora	Bachelor thesis	2024
Brand strategy for FMCG brand Listratsenka, Sviatlana	Bachelor thesis	2024
Online magazine based on Instagram Tsitova, Alina	Bachelor thesis	2024
Graphic design and printing technology for luxury wedding invitations Makariusová, Amadea	Bachelor thesis	2024
Marketing strategy of a tourist destination in the Pilsen region Vaňková, Denisa	Diploma thesis	2024
Popularity of Hotel Services in Domestic Tourism of the Czech Republ Danylenko, Vladyslava	Bachelor thesis	2024
Online marketing of the Association of Historical Settlements in Bohemia, Moravia and Silesia Kulhavý, Vilém	Diploma thesis	2024
Online reputation management and its influecne on tourism Schulzová, Veronika	Bachelor thesis	2024
Realism of movie visual effects viewed by the audience Slunečko, Jakub	Bachelor thesis	2024
Tourist satisfaction with Prague Tax Refund Centres Ečerová, Kristýna	Bachelor thesis	2024
Stockholm as a tourism destination Šidlofová, Klára	Bachelor thesis	2024
UGC in a selected hotel in Prague Pham, Thao Huong	Bachelor thesis	2024
The impact of influencer on decision-making and destination choice - intention behavior gap Tischler, Josef	Bachelor thesis	2024
Current trends in private investing in Slovakia Jakubík, Martin	Bachelor thesis	2024
Cyberattacks and State Behaviour Singh, Ananya	Bachelor thesis	2024