Redesign webu městského útulku za účelem vylepšení uživatelské zkušenosti

This master’s thesis addresses user experience within the context of public services, focusing on the specifics of animal shelter websites. The primary objective of this thesis is to design a prototype of a new user interface for the website of the municipal shelter in Prague, with the aim of facilitating user navigation, enhancing the accessibility of key information, and improving the overall usability. The thesis utilizes the principles of user-centered design and design thinking, following a custom design process based primarily on the Double Diamond model. In the analytical section, heuristic analysis, usability testing, in-depth interviews, and competitive analysis are used to identify the main deficiencies of the current solution and the needs of relevant user segments. Based on the synthesis of these findings, an interactive prototype is designed, the usability of which is subsequently tested with a new group of participants. The main output of the thesis is the proposed prototype, which, in comparison with the original solution, achieves a demonstrable improvement in the measured metrics, specifically in the task success rate and the SUS (System Usability Scale) score. Furthermore, the thesis provides a set of design recommendations that can serve as a basis for the design or redesign of websites for other organizations dedicated to the care of abandoned animals.