UX a UI redesign článku v digitálním sportovním zpravodajství s globálním dosahem

This thesis focuses on the UX and UI redesign of the article detail page for Flashscore News—a digital sports news outlet with a global reach. The main objective of the thesis is to design high-fidelity prototypes of the new article detail page localized into eleven languages, which will bridge user expectations with the specifics of sports journalism, thereby making the content more readable, valuable, and attractive to readers than it is currently. The theoretical part of the thesis includes a description of the fundamental areas of design that influence UX in news reporting, the specifics of sports journalism, and the factors that must be taken into account when designing a global product. In the practical part of the thesis, the current state of design is subjected to critical analysis; a competitive analysis was conducted, along with four in-depth interviews with users of various nationalities and four expert interviews with editors from different countries. Based on the findings from these research methods, wireframes were gradually designed, followed by high-fidelity prototypes, which were tested using three methods: heuristic analysis, design critique, and emotion cards. The tests revealed that, in the opinion of both experts and users, the new article detail design represents a significant improvement in both user experience and visual appeal. A total of only three errors were discovered, which were corrected during the design iteration. The main output of this work is sixty-six user-validated, linguistically localized, and developer-ready high-fidelity prototypes of the new article design, which are based on insights gained from the research methods described above and which bridge user expectations with the specific characteristics of sports journalism.